March 5, 2013

Are you sharp, witty and ridiculously fun? We want you.

Oh, spring. You already have us dreaming of songbirds, blooming begonias and the beauty of a new season. It's a new season at PlainClarity; thus, we're doing some heavy scouting for a superstar to join our team (pardon the sports reference; it's nearly March Madness, too, y'know?) The position: a full-time public relations specialist. Members of the PlainClarity team think like journalists and have the chutzpah of publicists. Sound like you?

Contact us if you are:

A fantastic writer who is organized, abundantly detail-oriented, witty, intelligent, trustworthy and refrains from using up-speak. You do well, nay thrive under pressure. Your research skills are exceptional; you know how to find trends and pitch press-worthy stories. You enjoy working in an autonomous environment, but appreciate the support of a positive team; you consider yourself extremely creative. The tactics you employ could be considered vanguard. You are confident in your abilities. You have a positive relationship with local San Diego press and are willing to forge relationships with national press, if you haven’t already. You have a successful track record securing editorial placements and conjuring overall greatness.

You appreciate the opportunity to grow within an organization that cares about your success and well-being. You are dedicated to helping our clients succeed. We are dedicated to helping YOU succeed.

You are able to manage accounts with great finesse, provide high-level client support and strategic counsel and take care of our valued clients, who we treat like family, sans the drama. Note: we will continue being directly involved with clients, too.

You scour websites, magazines and the like for food trends or are willing to do so. You have a deep love for food and perhaps even understand some of the critical issues challenging the nation’s food system. You understand how to effectively use social media and have at least a modicum of marketing acumen or are willing to quickly develop it. Extra points for a wicked sense of humor. You’re self-confident, but your hubris is under control.

In a perfect world, you have agency experience and positive relationships with San Diego press. You’ve been in the industry for a minimum of three years — or you’re just extremely sharp.

You are excited about evolving into a senior team member.

Some of the things you’ll be doing...

• Demonstrating your fabulousness, because you are — fabulous, that is.

• Loving our clients abundantly, 'cause we adore them and we wouldn't bring anyone on the team that doesn't have their best interests in mind.

• Driving business with minimal supervision, but significant support.

• Recommending and implementing initiatives that improve the public’s perception of the client.

• Developing social media campaigns and managing an intern to execute them.

• Establishing and maintaining effective working relationships with press, bloggers and key influencers.

• Writing interesting and effective press materials.

• Researching special events for client participation.

• Managing internal special events.

• Booking and managing TV segments.

• Co-maintaining company blog and social media pages.

• Researching and maintaining awareness of national trends in food and hospitality.

• Staying aware of San Diego food culture and the key players involved.

• Evaluating advertising and promotional programs for compatibility with public relations efforts and client brands.


Commensurate with experience.

Please email the following to hello [at] plainclarity [dot] com

• Resume.

• Why we’ll like you (i.e. why you’re a strong candidate for the position).

• Sample pitch and press release that you’re especially proud of.

• Examples of press placements you're proud of.

• Extra points for one or two kudos from past employers or members of press with whom you’ve worked.

About the Author

Brook Larios

Brook Larios

Brook's 14 years of professional communications experience spans newsroom reporting, national nonprofit and luxury public relations management and building a successful pr agency founded on uncommon connections and creativity. She's a lover of horses, fitness, reading, nature and good conversation. Zany and approachable, Brook prefers removing the surface rather than scratching it.