March 29, 2011
It’s official: You’re about to appear on TV for the first time. Also official: The nerves are almost too much to bear. You know you need to represent your company well, but dozens of questions are running through your head: What if I freeze up? That deer in the headlights look is never attractive. What if the interviewer asks me something I can’t answer? What if they don’t address something about my company I think desperately needs to be covered? Am I supposed to talk to the interviewer or the camera? Help!
As with most things, preparation is crucial. Baseball great Brooks Robinson once said, “If you’re not practicing, somebody else is, somewhere, and he’ll be ready to take your job.”
That somebody could be one of your competitors. That first TV interview is your golden moment; knock it out of left field or risk future opportunities going to others in your industry. Ot may sound harsh, but remember this: When a producer invites you to take part in a segment, they’re trusting you with valuable airtime—and the station’s reputation (not to mention their own!) So, before you go on camera that first time, get media trained. Then, it will be your phone—not your competitor’s—that rings the next go-round.
A taste of training:
Completely made-up scenario, but the technique is tried and true. It’s called bridging and, if done right, it can help both you and the interviewer create a rich TV spot.
To learn more techniques or to find out more about media training, call us for a consultation.