March 30, 2011

Controversy in your brand breeds interest

You’re not perfect and your brand doesn’t have to be either. In fact,

controversy breeds interest. Look at Tim Ferris, author of “The 4-Hour
Work Week” who both believes in and preaches this philosophy. Allow
yourself to be slightly rough around the edges, if that’s your
nature, but do always appear confident and prepared. First time on TV?
Get media trained. Then you’ll have the confidence to show who you are
without nervously interjecting a comment that may embarrass you (or come
back to bite you). When you do an interview, speak from the heart—and
the trained brain. Transparency is vital. Plasticizing your brand with
superficiality is Glee’s auto-correct (no offense, Glee, but many of us
wouldn’t balk at rawer vocals). Be authentic. Be who you are. But be

About the Author

Brook Larios

Brook Larios

Brook's 14 years of professional communications experience spans newsroom reporting, national nonprofit and luxury public relations management and building a successful pr agency founded on uncommon connections and creativity. She's a lover of horses, fitness, reading, nature and good conversation. Zany and approachable, Brook prefers removing the surface rather than scratching it.