March 31, 2011
You’ve likely heard the saying “There’s no such thing as a free lunch,” but probably never “There’s no such thing as a bad publicist” Have you ever worked with a PR company and not gotten the results you wanted?
I frequently receive calls from frustrated business owners who have suffered at the hands of an unsure publicist. I don’t think most publicists set out to waste their clients’ money and time but, unfortunately, some do just that.
Perhaps you’re one of the many people who has invested thousands of dollars in publicity, only to receive little or no return. Disillusioned, you pulled that steaming box of Stoffer’s mac ‘n cheese from the micro (it’s all you could afford after forking out thousands for something that did you no good) and settled into a couch coma, glazed over eyes set for an evening of The Bachelor.
You want to call it PR quits, yet, you know public relations has merit—and you want to trust in it. There’s hope.
Here are eight tips for finding the right PR firm for you. Take this advice and vet away, my friends. And add to the list, if you have any additional recommendations.
Remember, PR is not advertising. You can pay to place an ad, but if you want to elevate your reputation, you need third-party endorsements. Social media and getting press are two fine ways to do it.